![]() Billboard advertising is in high demand, but no one will pay to lease a billboard that won’t be seen. Billboard Location – Even though you probably won’t be buying in the highest-traffic areas, you still want to find a location where people will see your billboard.Just keep certain factors in mind that may affect your profitability such as: It may be easiest to look for options in more rural areas where there will be less competition to purchase. In theory, anyone can own a billboard, it’s just a matter of finding one in your price range. However, that doesn’t mean there aren’t billboards available that you can purchase. These large companies will likely be equipped with more money to offer upfront and will be able to compete for the best billboard ad spaces. Many billboards in the highest-trafficked locations are owned by large vendors such as: 3 So, how do you buy a billboard and who owns billboards? As an individual buyer, you may find you have an uphill battle. Let’s take a look at what that process looks like next. 2Īfter seeing those numbers, you may be further compelled to purchase a billboard of your own. What about Times Square in New York City? Billboard rentals there can range from $10,000 to $22,000 for two weeks due to the high level of visibility and incredibly high demand.Billboard spaces in Cedar Rapids, Iowa range from $550 to $4,000 per month for physical billboards.Prices are higher for digital billboards. Billboard spaces in Los Angeles range from $1,000 to $10,000 per month for a simple physical billboard.You can make a sizeable amount of money leasing out billboard ad space, but how much you can charge will vary quite a bit based on where your billboard location is: 1 Owning a billboard must be profitable or no one would do it, right? The answer is both yes and no. ![]() How much is it to own a billboard? And how much do billboards make anyway? Only by addressing all of these questions can you judge whether a billboard rental is a smart investment, so let’s dig in and try to find out. ![]() To answer that, we need to break it down into more detail. How much does it cost to own a billboard? But you might be asking yourself one important question: After all, billboard advertising is in high demand, and if you own a good space you may be able to make a long-term profit by leasing it to different outdoor advertisers. If you’re looking for a way to generate passive income, maybe you’ve considered owning a billboard.
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